Most performance systems are built for the average.

I’m not interested in average.

I grew up with no safety net. No family connections. No backdoor job. Just a mountain of pressure and a small set of options.

That pressure taught me something early:

Success isn’t about how much hustle you have—it’s about what direction you’re headed in when you apply it.

A few years ago, I hit a wall. I had the work ethic. I had decent sales numbers. But I felt off. Fragmented. Overextended. Like I was sprinting hard in ten different directions.

I realized I didn’t have a system.

Not a CRM.

Not a to-do list.

A personal operating system—for how I show up, how I decide what matters, and how I move through the world.

So I built one.

I call it IGST:

→ Intention

→ Goals

→ Strategy

→ Tactics

It’s simple. But it’s not shallow.

Intention is the “why” underneath the work.

Goals are the high, hard things worth aiming for.

Strategy is the map to get there.

Tactics are how you move the needle today.

Most people live in Tactics.

Some upgrade to Strategy.

Fewer align their Goals.

Very few ever ask if it all matches their Intention.

When I started aligning all four, things changed.

Not just the income (though it tripled).

Not just the outcomes (though they improved).

But the feeling of doing the work. I felt proud again.

This system has carried me through grief, burnout, and pressure.

It’s made me more effective and more human.

So now I share it—because you don’t rise to the level of your goals.

You fall to the level of your systems.

And you deserve one that was actually built for you.

#IGST #sales #performance #intention #changework #operatingsystem